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Skype is an all-in-one communication app for internet telephony. It’s a feature-packed app that allows users to make voice and video calls, send text and voice messages, share images and documents, and conduct video conference calls. The Skype app started in August of 2003 when the team headed by the Swedish nationals Niklas Zennstrom and Dane Janus Friis released the first desktop version of the program. The user base of the application rose exponentially in the first two years of its release. And by September of 2005, the e-commerce giant eBay decided to purchase Skype at $2.6 billion making it one of the most successful apps ever developed. In September 2009, a Canadian investment corporation agreed to acquire 65% of Skype from eBay. This placed Skype’s enterprise market value to $2.92 billion. Microsoft then took Skype from eBay in a deal worth $8.5 billion made on May of 2011. Since then, Skype has been a flagship product of the Microsoft Corporation. The Skype mobile app is free to download although in-app purchases are available to get Skype credits. The credits could be used to avail premium features like Skype to landline calls, having local landline number attached to Skype, and unlimited call services for some countries. Skype to Skype messaging and calls are free for all users. The video conferencing feature, which is one of the reasons for Skype’s popularity, is also free for everyone. As of 2015, Skype has an average of more than 300 million active users per month. The app has also reached the 1 billion landmark in downloads.

Wish is the number one mobile shopping app of choice used by over 300 million users worldwide. The app connects you to thousands of shops and merchants offering a wide array of products including consumer electronics, clothing and fashion, home and kitchen appliance, and many more. The app also features shops for big brands called Wish Outlets where you can get branded items with up to 50-80% discount compared to mall prices. Download Wish today and enjoy the luxury of premium shopping at your fingertips. What can you do with the Wish App? Browse products by category, shops, catalogs, or keywords More refined search with various product options like color, size, and rating Deal Dash - enjoy exclusive daily deals which let your purchase super discounted items Shop branded products without worrying for authenticity through official Wish Outlets. Big Big Savings! Get the best value for your money with Hourly Deals, Seasonal Promotions, and more. Read honest and real product reviews from Wish users. Earn a reputation from the Wish Community by providing honest reviews of product purchases. Create Wish Lists which you can share with your family or review anytime you want. Use the easy “slide-to-pay” checkout option to instant purchases. The Wish shopping platform ships worldwide and includes an extensive list of trusted merchants from all corners of the world. The app also provides customer support in more than 20 languages. What are you waiting for? Get the Wish app today and shop on the best mobile mall in the planet.

Candy Crush Saga takes you to an adventure filled sweet surprises. It’s a match-three puzzle adventure game that promises an exciting gameplay experience. Candy Crush Saga comes with hundreds of exciting levels in three tasty ways of playing: timed levels, target score, and dropdown and order mode. First released on April 12, 2012, for Facebook by the tech company King, the app has evolved and embraced other platforms including Android, iOS, and Windows Mobile. The developers of the app say that Candy Crush Saga is a game that keeps getting sweeter the longer you play. The app’s exciting features include bonuses like Spin the Daily Booster Wheel; Dream World which unlocks at level 50; new levels in the Candy Kingdom added every two weeks; and tasty candies, color bombs and an assortment of magical boosters. Candy Crush Saga is one of the first apps to utilize the freemium model successfully. Under this setup, all game levels are playable without spending money, but in-app purchases are offered for special boosters that could help clear the board. In August of 2014, it was reported that more than 93 million people were hooked to Candy Crush Saga which generated $493 million in revenue over a period of three months.

Free photo sharing app, Instagram, allows users to take and share photos and videos. Photos and videos saved to your profile can be shared for everyone to see, or privately with whom you choose. Instagram presents photos in a polaroid-like square shape. Once you snap your photo, you can then apply filters to stylize your photo further. You can choose from a range of filters or have no filter applied. Instagram adds new filters with some of the regular updates. Instagram users often tag their photos with 'hashtags' - a way to categorize photos. With 600+ million active users, hashtags allows easier access to your public content. Tapping on any hashtag takes you to the most recent and trending photos and videos for that category. A more recent introduction to Instagram is videos. Videos were limited to 15 seconds, but future updates increased this to 60 seconds. Multi-video posts allows up to 10 minutes of consecutive video to be shared. To compete with Snapchat, Instagram introduced Instagram Stories in August 2016. Instagram Stories allows you to share photos and videos in a stream. This media then disappears after 24 hours and are no longer accessible once expired. This is a lot like Snapchat's core functionality. Instagram was acquired by Facebook in April 2012 at a US$1 billion valuation. Since then, Instagram has continued to grow in popularity around the world as one of the must have apps. It often ranks within the top 10 rankings within the app stores around the world.

ROBLOX is a Massively Multiplayer Online (MMO) social gaming platform. The majority of the content within the game is user generated content, both shop items, and mini games. Users can create virtual worlds within the ROBLOX universe to create their own games. This is possible through the game's capabilities to support this content through their own developer tools. ROBLOX - a portmanteau of "robots" and "blocks" - launched in 2004. The website for the game was launched two years later in 2006. The website allows players to join games, or buy cosmetic items for their in-game avatar. Many things within the game and on the website can be purchased with Robux, the in-game currency. Robux can be earned through normal gameplay, or purchased in exchange for real money. ROBLOX offers a range of activities players can take part in. Such activities include, exploring, crafting items, gathering resources, or combat. Players can also customize their avatar - their representation in the game world. Customization options are available for the player's avatar. Various body styles and clothing can be selected - some which are exclusive to the game's store. Players can create items to sell in-game - these require Builder's Club. Builder's Club is a subscription service that allows players to create content for ROBLOX. These are typically mini games, but can also include items and clothing. ROBLOX has more than 5.4 million games available created by players. There is also 30+ million active users each month, with ~900,000 concurrent users being online at any time.